- Photographs courtesy of Pantone Hotel
Anyone who has been to Brussels will attest to its being a drab town
with good bars and restaurants but disappointingly bland hotels. Until
now. Pantone, the undisputed color authority, is the latest brand to
attach its name to a hotel, having opened a 59-room boutique
establishment in the Belgian capital last May.
Occupying a white 1970s tower on a tree-lined square near the shopping district on Avenue Louise, the Pantone Hotel pulls off the seemingly impossible, successfully extending the brand’s multihued DNA without being an eyesore.
The interior designers Michel Penneman and Oliver Hannaert thankfully
exercised restraint when applying the Pantone logo and its scope of
colors throughout the hotel. The sparsely furnished white rooms and
suites (beginning at $137 per night) create breathing space for
photographs of Brussels’s more lurid urban features — a red bridge here,
striped blue and white flags there — by the Belgian photographer Victor
Levy. Floor-to-ceiling windows make the capacious rooms appear even
bigger and brighter, and the salt-and-pepper shag carpeting feels soft
The hotel’s seven floors were each designated a different color — a
gesture meant to entice customers to select a room to match their mood.
There is a rooftop terrace offering excellent views of the city and a
lobby boutique selling a range of Pantone merchandise from coffee mugs
to stepladders. And if a color consultation with a Pantone expert won’t
do the trick, another corner of the lobby has a small library where
guests can read about color therapy if they’re feeling blue.
1 Place Loix, 1060 Brussels; call 011-32-2-541-48-98 or visit pantonehotel.com.