Formspring’s Marketing Moment Comes With Its First Promoted Question Of The Day

Social Q&A site Formspring, where more than 3 billion questions
have been answered so far, had a marketing moment today. For the first
time, the Question of the Day was a promoted question: “What do you
think would happen if apes took over? #apeswillrise”
The question promotes the upcoming movie Rise Of The Planet Of The Apes, which is the prequel to the classic Planet Of The Apes hence the #apeswillrise
hashtag). The question has been answered more than 76,000 times, which
is a decent level of engagement for a one-day campaign. (You can see my answer above). It is on track to beat yesterday’s non-sponsored Question of the Day, which garnered 148,000 answers.
This is not the first brand campaign
on Formspring, but it is the first promoted Question of the Day.
Formspring uses the Question of the Day to keep up overal engagement
with its users. Formspring is a service where people ask each other questions and spread those questions on Facebook and Twitter. It is close to hitting 3.5 billion answers, and now has 25 million registered users.