Gareth Pugh unveils his avant garde vision at Florence Fashion Week
British designer, Gareth Pugh, makes a dazzling debut as guest designer at Florence Fashion Week.
Gareth Pugh, the uncompromising young Brit who bestrides the sci-fi
world of cyber-Goth style, has made a dazzling debut as the guest
womenswear designer at Florence Fashion Week
The organisers of the prestigious event had promised Pugh 'plenty of
space for fashion experimentation' and the 29-year-old made full use of
See Gareth Pugh's spring/summer 2011 collection
He stunned onlookers with his hi-tech vision of a 21st century fashion
presentation, previewing a new cinematic collaboration with Ruth Hogben,
and unveiling a capsule collection of designs which mixed his
otherworldly vision with inspirations from the centuries-old tradition
of Florentine religious art and design, in saturated Catholic shades of
blue and gold.
The designs included a slice of azure chiffon attached to a classic
Little Black Dress; a strong-shouldered jacket with flared peplum
reminiscent of Papal vestments; and a gleaming, fit-and-flare,
armour-like carapace dress of gold, fishscale sequins.
Gareth Pugh on film versus catwalk
The pieces, which Pugh described as a 'mood board', give a hint of the
autumn/winter 2011 collection he will show at the Paris prêt-à-porter
season on March 2.
Pugh, the son of a policeman from Sunderland, and a former ballet
dancer, is one of the most challenging and forward-thinking designers to
emerge from the hotbed of talent that is Central St Martins fashion
He rose through the ranks of young designer platforms such as Fashion
East and NewGen at London Fashion Week, drawing worldwide attention for
his dark and bizarre theatrical aesthetic, even once luring American
Vogue's Anna Wintour to a front row seat.
Pugh has been showing his collections in Paris since winning the Andam
prize in 2008. A renowned trailblazer for non-catwalk fashion
presentations, Pugh is constantly experimenting with multi-media forms
of expression. At the Paris prêt-à-porter season last month, his
spring/summer 2011 ready-to-wear collection was shown in an 11 minute
black and white feature-ette, also directed by Ruth Hogben, and
featuring the unconventional model, Kristen McMenamy, 45, and a
16-year-old male ballet dancer. The two were photographed, in dazzling
silver, grey and black and white signature, laser-edge Gareth Pugh
designs, in a series of dramatic, flashing jump-cuts and concertina-ed
images which continually expanded and contracted, to a futuristic
soundtrack composed by Matthew Stone.
His clothes have been worn by Lady Gaga, Rihanna, Beyoncé, Daphne Guinness, Anna Della Ruso, Leigh Lezark and Kylie Minogue.